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Sigma-Aldrich launches new life science brand and Web site platform
April 2010
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ST. LOUIS—Sigma-Aldrich in March unveiled its new Sigma Life Science brand and Web site platform, designed to elevate the company's current focus on biology and provide a single destination where researchers can access its products and technologies. Sigma also says the new "Where Bio Begins" brand is expected to facilitate scientists' understanding of how diseases develop and how molecules function. Eight information portals themed around the company's core biological capabilities have been specifically tailored to serve the biology community: targeted genome editing (bioediting); transgenics (SAGE Labs); functional genomics (biosilencing); stem cell research and epigenetics (bioreprogramming); molecular biology (biomapping); biomolecules; oligonucleotides/custom products (bionucleics); customer education and training programs (biouniversity); and bioinformatic resource (Your Favorite Gene). The sites can be accessed at www.wherebiobegins.com.

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